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Artificial Intelligence and Machine Learning Will Drive Customer Relationships in Future

The idea that artificial intelligence (AI) and machine learning (ML) will become key enablers for leveraging the huge volumes of data that organisations now hold on their customers is not a new one.

In time, many believe that these technologies will form the basis for managing all customer relationships and for enhancing customer value. For example, Gartner predicts that more than 85 per cent of all customer interactions will be managed without human involvement by 2020. Will Gartner´s prediction be right? Nevertheless, it’s a question of ‘when’, not ‘if’.

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Touch QMS provides rich insight into the performance of individual customer representatives and teams, measuring and optimising performance and training

Quality management is one of the biggest challenges facing call and contact centres, as well as outbound sales centres. Ensuring that individuals and teams have a structured training schedule and, importantly, are performing to the required level and meeting strategic targets and goals is time-consuming - and challenging to evaluate.

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Even Hovde

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